With the help of Global Cultures, we can spread the word on anime fan favorites like TK from Ling tosite sigure’s “ unravel,” the opening theme song for “Tokyo Ghoul” season one. We’ve started creating a variety of Anime playlists dedicated to each popular series such as Attack on Titan and JOJOs Bizarre Adventure to help promote J-Tracks and spread them around the globe, similar to the recent rise of Latinx music and K-Pop.” Anime is one of the most effective channels to attract global listeners to Japanese music. “However, more and more Japanese artists are finding a lot of potential listeners of their music outside of the country-where physical sales aren’t as popular anymore-on Spotify. “The music streaming era only came over to Japan recently, mainly because physical sales are still strong here,” explains Noriko Ashizawa, Senior Editor, Shows & Editorial in Japan. Spotify’s recent Global Cultures initiative speaks to the importance and responsibility of sharing diverse genres across the globe, including Japanese music. Hear more from YOSHIKI about how “Red Swan” came together in the video below. “ Guren No Yumiya” by Linked Horizon, the opening theme for Attack on Titan season one, has collected 13 million global streams on Spotify-so this new collaboration between two of Japan’s biggest rock stars is just another way that Japanese music is crossing over and making major waves. “When I first heard that the producer and director of Attack on Titan might be interested in having me as a composer for the opening theme song, I said ‘Whoa, this is such an honor,’” YOSHIKI told us. The cinematic rock ballad was created by composer, pianist, and rock drummer YOSHIKI, leader of the world-famous rock band X Japan, and HYDE, vocalist of legendary rockers L’Arc~en~Ciel. Thanks to the international explosion of anime, a song like “ Red Swan,” the sweeping opening theme of Attack on Titan season three, finds an audience far beyond Japan. Today, J-Pop (Japanese pop) and J-Rock (Japanese rock) are now popular genres around the world. As a result, the adults and teens who love anime are now discovering more about Japanese music and culture as a whole. While the vast sonic landscape of anime music is no secret in Japan, it’s now traveling faster than ever to millions of new fans globally-and as streaming numbers prove, they’re just as obsessed. A futuristic city where humans clash with titans, the adventures of a teen wizard … anime can mean action, fantasy, supernatural, comedy, or romance, but it’s far more sophisticated than Saturday morning cartoons.Īnime fans know that music plays a major role in heightening the drama. Anime isn’t just a style of animation-it’s a rich and exciting world of storytelling.
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